BTS WORLD TOUR ARIRANG LIVE VIEWING is one of the largest projects Coffee & Cigarettes has worked on to date, and it keeps growing as the record-breaking tour continues. Our work includes original trailers and social media videos, localised film posters and trailers, ticketing assets, YouTube banners, Instagram and TikTok content, exhibitor cinema banners, fan gifts, postcards, cinema standees and more.
BTS WORLD TOUR ARIRANG is the eighth BTS global cinema release Coffee & Cigarettes have worked on with worldwide film distributor, Trafalgar Releasing, HYBE and BIGHIT since BTS: Burn the Stage in 2018 and the sixth BTS global concert project.
So far on BTS WORLD TOUR ARIRANG LIVE VIEWING, Coffee & Cigarettes has created original and localised marketing and advertising assets for screenings in over 110 countries and more than 6,100 cinemas across the tour. For the first three stages of the release, the live viewings from Goyang, Tokyo, Busan, Buenos Aires and São Paulo, we created assets in eight languages: English, Mandarin, Thai, Filipino, Spanish, Italian, Brazilian Portuguese and German.
In Brazil, the São Paulo live viewing became the biggest special event premiere in Brazilian cinema history, with 243,000 viewers and R$9.9 million at the box office over its opening weekend, beating the previous record set by a commemorative Harry Potter screening in 2021.
Our first trailer for BTS WORLD TOUR ARIRANG LIVE VIEWING FROM GOYANG AND TOKYO went live on X on February 26, 2026 and now has 1.9 million views, 91,000 likes and 37,000 shares.
Shared on the official BTS Instagram channel bts.bighitofficial on September 17, 2026 our second BTS WORLD TOUR ARIRANG LIVE VIEWING FROM BUENOS AIRES AND SÃO PAULO trailer has clocked up more than 20 million views and 2 million likes: while on X our BTS ARIRANG fan reactions video amassed more than 1.8 million views and 60,000 likes between October 28 and November 3, 2026.
The BTS World Tour Arirang Live Viewing shows are global cinema live broadcast events which bring the BTS world tour concert stops directly to cinemas. The world tour which runs from April 9, 2026 to March 16, 2027 is the band’s sixth concert tour to promote and support their 2026 studio album, ARIRANG.
An all-stadium tour, BTS WORLD TOUR ARIRANG began on April 9, 2026 in Goyang, Korea and so far spans more than 88 dates in 34 cities across 23 countries. Live viewings in cinemas worldwide have so far been held from Goyang on April 11, Tokyo on April 18, Busan on June 13, Buenos Aires on October 24, São Paulo on October 30 with live screenings announced from Kaohsiung, Taiwan on November 21 and Jakarta, Indonesia on December 29.
The tour has broken multiple historic touring and box office records including becoming the first pop group in history to cross $500 million in cumulative tour ticket sales (with projections pointing towards $1 billion by the conclusion of the tour).
BTS took Billboard’s Monthly Boxscore record as their May 2026 gross of $127.8 million across 12 shows and 641,000 tickets sold broke the previous record for a group set by The Rolling Stones with $95 million in August 2019.
BTS ARIRANG also took the record for ‘Fastest Tour by an Asian Act or Vocal Group to reach $100 million’ in just 11 reported shows. ARIRANG also set major US stadium revenue records including all-time venue records at multiple prominent stadiums including the Allegiant Stadium in Las Vegas ($49.5 million), Raymond James Stadium in Tampa ($40.7 million), Gillette Stadium in Foxborough ($28.7 million) and the M&T Bank Stadium in Baltimore with $27.6 million.
Each new BTS ARIRANG world tour live viewing in cinemas has been kept secret from fans with new dates and locations announced as the concert tour progresses… the secret plans have created huge excitement within the ARMY community as fans hope to see new global live broadcasts in local cinemas across the world.
“The upcoming tour — which will find the singers performing in-the-round on a 360-degree stage — is the first by the group since their 2021-2022 Permission to Dance on Stage outing, their final run of shows as a group before all seven members took a break to complete their mandated military service.” – Billboard.com
“The group recently concluded 14 world tour shows across five South American cities, which drew a combined audience of 853,000.” – Korea JoongAng Daily
At the time of writing the next BTS ARIRANG tour dates are in Kaohsiung, Taiwan, with three stadium concerts in November 2026 at the national stadium. The Coffee & Cigarettes team have been working hard with global distributor, Trafalgar Releasing, to create original trailers, international localisations, in-cinema posters and standees, fan gifts, social media video advertising, fan reaction videos, social media posters and more.
For the latest stage, the live viewings from Kaohsiung and Jakarta, we created assets in six languages (English, Spanish, Brazilian Portuguese, Italian, Thai and Mandarin), plus bespoke English language assets for the Philippines, Canada, Australia and New Zealand. The Kaohsiung live broadcast is expected to hit more than 3,300 cinemas worldwide on November 21.
Our trailer for BTS WORLD TOUR ARIRANG LIVE VIEWING FROM KAOHSIUNG & JAKARTA was released on the official BTS Instagram page on November 5, 2026. It hit 2.4 million views, 800,000 likes and 38,000 shares in the first 45 minutes and 12 million views and 1.3 million likes in the first 12 hours. On X it amassed over half a million views and 20,000 likes in the first 45 minutes.
“From the roar of the crowds in Kaohsiung to the grand year-end finale in Jakarta, audiences everywhere will have the opportunity to experience the breathtaking performances and electrifying energy of two full-length stadium concerts from pop royalty BTS (RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook), presented live on the big screen.” – Antimusic
Marc Allenby, Chief Executive Officer of Trafalgar Releasing, said, “We are pleased to continue our collaboration with HYBE and BIGHIT MUSIC to bring more dates from this monumental world tour to global audiences. These upcoming broadcasts from Kaohsiung and Jakarta capture the unmatched scale and energy of BTS live in stadiums, giving the fan community around the world a shared big-screen celebration to close out 2026.”
Previous BTS projects that Coffee & Cigarettes have worked on the worldwide marketing of include
BTS Burn the Stage (2018), BTS Bring the Soul (2019), BTS Break the Silence (2020), BTS Permission to Dance (2021), BTS Yet to Come (2022), BTS Forever We Are Young (2025) the BTS ARMY documentary and BTS Movie Weeks a global theatrical event that ran from September 24 to October 5, 2025.
While BTS was on hiatus for their national service commitments Coffee & Cigarettes also worked on the global releases of BTS solo concert movies with Jin, SUGA, j-hope and Jung Kook. In addition to the BTS group and solo projects Coffee & Cigarettes has worked on global cinema releases for many other K-Pop acts including Lisa, Blackpink, Stray Kids, IU, IVE, Aespa, Enhypen, NCT Dream, Ateez, Katseye, Seventeen, Taeyong TY, and Monsta X firmly establishing themselves as the world’s leading creative agency for global K-Pop cinema releases with tens of millions of views across our trailer production catalogue.