“Producers shouldn’t underestimate the amount of work and planning that goes into releasing a film,” declares Eduardo Panizzo of Coffee & Cigarettes.

“Distribution companies have whole teams of people to take care of every aspect of a film’s release. When considering self-distribution, you’re not afforded that luxury.”

The UK-based company has worked on alternative distribution campaigns for films such as One Night In Istanbul, which took more than $75,000 (£50,000) from 12 sites during its opening weekend, and An Oversimplification Of Beauty.

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